CREATIVE
DESIGNER
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I’m a designer who believes that creativity is only meaningful when it connects — to people, to purpose, and to change.
My work blends design thinking, UX, and emerging tools like AI to create brands and websites that feel natural, intuitive, and future-ready. I don’t just design for screens — I design for how people think, scroll, choose, and trust.
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Every project is about creating value that lasts — design that builds trust, recognition, and real growth.
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Combining creativity and strategy to design experiences that look good, work smart, and grow with your brand.
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Visually, functionally, and strategically.
I design and build websites that balance creativity, usability, and performance.
Each project starts with a clear purpose — understanding your audience and crafting digital experiences that feel intuitive, fast, and consistent across every device. My focus is on creating conversion-driven designs that reflect your brand identity while guiding users effortlessly toward action.
Every layout, interaction, and visual element is designed to feel human, engaging, and functional. I’m also expanding my expertise in SEO, combining smart design with evolving search strategies and AI-driven insights.
This helps your website not only look great but also get found online — performing just as well behind the scenes as it does on the surface.
The result: websites that grow with your business — clear, optimized for people and ready for the future of search.
From printwork and brochures to professional presentations — I design visuals that make information look as good as it sounds.
Every pixel, every page, every layout is crafted to feel crisp, clear, and perfectly balanced.
Because good design doesn’t just catch the eye — it keeps attention.
I explore how AI can enhance creativity and workflow — from concept ideation and research to smart content generation and design optimization. By blending human insight with machine intelligence, I help brands work faster, think broader, and design smarter.
I design presentations and infographics that turn complex ideas into clear, visual stories. From leadership decks and funding pitches to data visualizations and process flows — every design is made to inform, engage, and persuade. I translate technical and strategic concepts into visuals that non-technical audiences can easily understand, using structure, storytelling, and animation to keep attention where it matters. The result: decks and infographics that don’t just look good, but help teams communicate with clarity and impact.
I help businesses define digital goals and translate user insights into smarter design decisions.
Through research, UX audits, and usability testing, I uncover opportunities for better engagement and performance.
The result: human-centered design solutions that make technology feel intuitive and effortless.
Every project starts with defining the what. What are we building, redesigning, or refreshing? A website, a full brand identity, or social content that grabs attention? Pinpointing the scope from the start keeps the process clear and sets the right expectations.
Behind every project lies a purpose. Why does this design matter for your brand? Why will it resonate with your audience? By uncovering the why, I make sure every creative choice is tied to a bigger goal: growth, connection, and impact.
This is where strategy meets creativity. I mix research, wireframes, and UX principles with bold design and visual storytelling. Usability testing and A/B testing help refine the experience so the final product is not only beautiful, but also effective and intuitive.
Great design is also about timing.
I work with clear milestones and transparent deadlines so you know exactly when each step is served. From the first bite of brainstorming to the final delivery, the process stays smooth, fresh, and stress-free.
to some of the most common questions about my work, process, and approach.
No long reads — just clear insights to help you understand how I design, create, and collaborate.
I mainly work on web design, UX/UI, graphic design, and social content. Whether it’s a full rebrand, a new website, or designing branded visuals, I make sure every project strengthens the brand and adds real value.
I follow my 4-step approach: What, Why, How, When. This keeps every project structured and clear. We start by defining the goals, dig into the purpose, shape the strategy and planning, and then deliver step by step.
It depends on the scope. Smaller projects like a logo or business cards can take a few weeks. Larger projects such as a full website or rebrand usually take a few months. I always set clear deadlines and milestones upfront.
Absolutely! I love helping emerging brands and small businesses grow with fresh, scalable design solutions that fit their budget and goals.
I test and optimize using methods like usability testing and A/B testing. That way, design choices aren’t just visually appealing — they’re also proven to be effective.
Yes! I create branded visuals and templates that make your social channels look consistent and professional. While I don’t always handle ongoing management, I’ll deliver everything you need to keep your feeds looking fresh.I test and optimize using methods like usability testing and A/B testing. That way, design choices aren’t just visually appealing — they’re also proven to be effective.
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Peter Vanelderen
Creative Designer
Open
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